Are you really qualified for the position you’re interviewing for? Do you know enough about the company you’re applying to? Can you establish rapport with those you’ll be meeting with when you make your first impression?

Going out for job interviews can be a giant stress sandwich if you aren’t prepared. Luckily there are things you can do to get ready for a tête-à-tête with a prospective employer. To get a handle how job-seekers can best arm themselves for job interviews, FORBES chatted with Susan Vitale, CMO of iCIMS, a New Jersey-based provider of Human Resources software that’s been in the game for 17 years. Last year iCIMS generated $110 million in revenue serving more than 3,200 global customers.

Here’s what Vitale had to say about what to focus on before you meet with the hiring managers and prospective employers that decide whether you’ll be accepted or rejected for the jobs you desire.